Google told, as she intends to deal with abuses by developers who violate the rules of the app store and display ads outside their products. We are talking about advertisements that come from one application, but appear on top of other applications or on the device’s home screen, which makes it completely unclear to the user where this advertisement came from.
To begin with, Google engineers have already removed 600 applications from the Google Play Store that violated the advertising rules, and also removed their developers, not only in the application store itself, but also on the Google AdMob and Google Ad Manager advertising platforms. The second ban, in fact, prohibits developers from monetizing their applications even outside the Play Store. According to the publication Buzzfeed, one of the banned developers is Cheetah Mobile, one of the largest Android application developers in the world.
Google experts write that they took such measures when they learned about a number of new techniques that developers have recently been using to display ads outside their applications. To identify such abuses, an “innovative machine learning-based approach” was developed.
In addition, Google said it plans to continue to ban intruders further. For this was developed three-step action plan which should make the Play Store and Android ecosystem healthier overall. In particular, the company is going to fight advertising outside of applications (including by making changes to the Android OS itself to make such abuses impossible), and also intends to publish improved tools for developers with which it will be easier to meet the standards of the advertising industry.